Tulare County hires public relations firm to conduct outreach for redistricting process

March 22, 2011

A Visalia-based public relations firm has been hired by the Board of Supervisors to conduct community outreach regarding meetings for Tulare County’s redrawing of supervisorial district lines.

District Three Supervisor Phil Cox said Lali Moheno & Associates has been hired because of its expertise in reaching all Tulare County residents, both in incorporated cities and unincorporated areas. Lali Moheno, a former County supervisor and community advocate, is the owner of the firm.

“Lali has an uncanny ability to reach all residents throughout Tulare County,” Supervisor Cox said. “It’s in Tulare County’s best interest to hire a firm with a broad base of connections throughout the County to ensure residents are aware of the redistricting process.”

Lali Moheno & Associates will inform the community of the process, encourage participation, meet with residents to listen to their concerns, and ensure participation from all segments of the community during the redistricting process.

Moheno has a long history of public and community service in Tulare County. For example, Lali Moheno & Associates has assisted several County of Tulare departments as well as served on various boards including: Kaweah Delta Health Care District Community Outreach; Blue Cross of California Community Outreach; Visalia Community Bank Advisory Committee; Hispanic Roundtable of Tulare County; Latino Mental Health Collaborative; Tulare County Measure R Transportation Committee; San Joaquin Valley Blueprint Regional Agency Advisory Committee; and the Agricultural Workers Health Initiative, among others.

Moheno said her prior roles in the community will benefit Tulare County. 

"We will assist the County of Tulare 2011 Advisory Committee on Redistricting in providing outreach and engagement on time," Moheno said. "Local community groups, organizations, schools,churches, and other interested groups will be invited to participate."

Supervisorial districts are redrawn every ten years based on population counts collected by the United States Census. The 2010 Census data was released March 8, 2011.

The Redistricting Advisory Committee is charged with developing criteria to be applied during the redistricting process and developing proposals to be presented to the Board of Supervisors.  The committee will also conduct outreach meetings in various parts the county to solicit public input.  The advisory committee will present their final report to the Board of Supervisors by August 1, 2011.

The application process began in early February and closed March 8, 2011.

The Board of Supervisors Tuesday approved the nominations of the advisory committee unanimously. The committee’s first public meeting will be at 6 p.m. on Mar. 31, 2011 at the County Administration Building in Visalia. The members are:

District One: Newell Bringhurst, Bernice Doan
District Two: John Hobbs, Mike Watson
District Three: Phillip C. Bourdette, Stephen Peck
District Four: Maggie Florez, Lewis Earl Mann
District Five:  Michael Carley, Richard Eckhoff
At-Large: Mary L. Burbery